I haven’t seen any creatively useful AI functions since DeepDream or content aware fill/object removal.
I am boggled by what they think would actually be useful for, because it seems like AI developers legitimately don’t understand anything about the filmmaking process or even photo composition. Users just keep slapping the Roll Dice button until it spits out something that looks like a marvel flick or hentai, so it’s not like they’ve had any useful feedback whatsoever.
Same thing happens with text based AI. I’m constantly baffled how they do not push for some sort of universal translator thing. Like an AI earbud that takes peoples voices and translates it into your language automatically. That would actually be useful. Translation is one of the areas where LLMs are actually a genuine breakthrough compared to the old like google translate shit because they are able to translate things that have context and not just do word->word. but no instead they push the dumbest uses nobody wants.
Yeah, there are so many amazing uses for the tech, but typically everything useful is just a single task product or function which can run locally and doesn’t need much or any compute power after being built in the first place.
They just keep pushing the stupidest and least efficient use cases and it’s consistently bad at it.
I got a 90 day trial of Gemini 3.1 pro and it wasn’t even good at being a chatbot! Like, what the fuck is the point of doing all this crap if even the most powerful models still suck at holding a conversation as of May 2026.
And its ruining previously nice stuff because people try to use it for everything. Like fan fiction is basically unreadable these days because there are just so many AI generated ones its impossible to find the ones that aren’t.
And other things did them better and faster, like llms never needed to exist. Everything good that can be done a llm was already either being done better by something else or some sort of llm or ml already existed for it like alphafold in protein folding
That is actually a thing that exists now, there’s a million of them if you search for it. No idea how effective they are, though.
anyone feeling betrayed by their “small underdog studio A24” in 2026 is just ngmi im sorry
My hopium is that deep mind existed way before this mess and so most likely they’re developing better editing tools and such instead of giving their films for training slop machines
We’ve seen these sort of deals get announced and then fizzle out before anything comes of them. Often it’s not a set in stone, paperwork has been signed thing, it’s really an intent of both parties to come to the bargaining table and work out a deal. That happened with Disney. Considering that the $75 million number here isn’t an official amount but rather the WSJ’s estimate based on prior deals, methinks it’s in that exploratory stage.
It says that Google is spending $75 million for A24 Films to use Google DeepMind resources, but that Google won’t have access to A24’s content library.
this is not a production deal, or an IP deal, or a data training deal, rather A24 will have an active hand in shaping new workflows DeepMind builds with A24 and its filmmakers retaining full creative control.
“A24 will have an active hand in shaping new workflows DeepMind builds” I’m not even sure what this means or how it’s not “data training deal”.
I’m guessing:
- $75 million is couch cushion money for Google, and
- This is a bid to de-stigmatize the use of AI in reputable media.
“A24 will have an active hand in shaping new workflows DeepMind builds” I’m not even sure what this means or how it’s not “data training deal”.
That means they’re using A24 as user testing for whatever it is they’re making.
Line must go up, adulterate the flour
i find it funny that they are like fighting to make better editing software, as if it will make films cheaper.
Most editing software is crap, but this will also be crap so
If they actually wanted better software, they would just hand this money to the Kdenlive maintainers with no strings attached.
Scott Belsky, a partner at A24, was on the list of attendees at Peter Thiel’s invite-only thing “Dialog”. I haven’t seen any proof but A24 gives me a vibe like it’s connected to some black budget government shit or something shady. I don’t trust them.
I haven’t seen any proof but A24 gives me a vibe like it’s connected to some black budget government shit or something shad
Well yeah they’re capitalists
I like when an entire entertainment industry company goes all-in on AI, because it means I can just boycott everything related to that company instead of having to do it piecemeal work-by-work.
This better not fuck up the Elden Ring movie
An ER movie should be done like Thunderbolt Fantasy. Almost everyone is a puppet, Ranni remains a puppet, but the other puppets all notice that she is.
Radahn is just a full-size human with a puppet horse.
Erdtree? Regular tree and a bucket of gold paint.
Elden Beast? Find a washed up giant jellyfish corpse, jam in some LEDs and… okay maybe not that one.
