What was that brand that tried to pitch itself as a non-brand having no logo, but its stuff had a black smudgy circle as a logo? It wasn’t “No Logo” (title of a Naomi Klein book) but I had thought it was related to that. It amused me. Web search isn’t finding it right now.
I buy unbranded brand jeans, but I don’t think that’s it. I just like high quality selvage denim, lasts way longer than Levi’s or Wrangler and looks nicer too.
What was that brand that tried to pitch itself as a non-brand having no logo, but its stuff had a black smudgy circle as a logo? It wasn’t “No Logo” (title of a Naomi Klein book) but I had thought it was related to that. It amused me. Web search isn’t finding it right now.
I buy unbranded brand jeans, but I don’t think that’s it. I just like high quality selvage denim, lasts way longer than Levi’s or Wrangler and looks nicer too.
Not what you’re thinking of, but adjacent and worthy on its own
I still can’t find the black smudge logo but this is funny too (it’s unironically a product for sale):