The thing companies don’t seem to understand is that the reason why “everything” apps are so popular in the Global South is because people in the Global South dont have the space on their phones nor the resources to have 10 different apps for ten different services so having one service do it all is more convenient for them.
They keep trying to replicate it in the Global North is because having one app to do it all would make whatever company that manages it very very rich, but they fail to consider the other factors, as always.
They are only “popular” in places with high corruption and authoritarian governments. When people have actual choice, they don’t ever choose it because it sucks.
The thing companies don’t seem to understand is that the reason why “everything” apps are so popular in the Global South is because people in the Global South dont have the space on their phones nor the resources to have 10 different apps for ten different services so having one service do it all is more convenient for them.
They keep trying to replicate it in the Global North is because having one app to do it all would make whatever company that manages it very very rich, but they fail to consider the other factors, as always.
They are only “popular” in places with high corruption and authoritarian governments. When people have actual choice, they don’t ever choose it because it sucks.
Didn’t Nepal basically try banning their country’s everything app before the recent revolution there?
They tried banning all the social media apps.
Which included their “Everything” app, Hamro Patro.