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Ditching the cracker and the barrel was a good idea, the old logo was way too busy and detailed. I’m sure wanting to be able to have it be lower resolution and printed for cheaper was the reason for the change. But by retaining a few of the distinguishing features of the original it would have been a great change.
So here is the change:
Either of these that I made it paint just now would have been far superior by retaining just the smallest additional detail!
The fact that they did a shit job is the main reason for the push back, not just change by itself. They really did a shit job. Also, I really like my version of the new logo with the barrel details, that is all it would have taken!
I hadn’t even realized it was a barrel without the details. I thought it was just a background field like Denny’s logo has.
I think that I saw it was supposed to be a barrel somewhere. If not, then the new logo is even worse.
I think the original logo is a lot more memorable than any of the other options you presented.
While I agree, the old log doesn’t lend itself to modern advertising because there is so much fine detail in the person and the barrel. It doesn’t scale well, and they could have gone with keeping the original for the storefront signage and my left example for smaller uses.
It never occurred to me that it’s a cracker and his barrel. Good job making me chuckle.
I’ve yet to see any evidence that this wasn’t a publicity stunt by Cracker Barrel
Any news … good or bad … is good news for any business. It’s free advertising!
Or vice versa, but either way it’s a big win for them it seems.
TMZ was reporting Cracker Barrel lost like 95m in stock value because of this. So is this really good for them?
Also I’m guessing the type of people who eat there are the same type of people who would boycott them for this reason.
TMZ was reporting Cracker Barrel lost like 95m in stock value because of this.
That’s not what I’d be worried about if I was in Cracker Corporate.
Also I’m guessing the type of people who eat there are the same type of people who would boycott them for this reason.
I think the problem is that those people weren’t eating their reliably to begin with. The stock enjoyed a 10-pt jump off a 5-pt dip. So somebody in day trading made a bunch of money off fluctuation. But after that, it was just noise on a stock that’s been in steady decline since COVID.
Cracker Barrel has been in decline for awhile. It’s suffering from the post covid economy like many other restaurant chains. They say there’s no such thing as bad publicity but I don’t know that it’s going to get much better for them in the short term. Much of their base can barely afford food at the grocery store let alone dining out and tipping.
The only people pissed off about the logo change are the racist bigots that go there after church to be mean to the wait staff.
Your comment be biggoted lol.
Lalalalala. I can’t hear you. At least that’s what the racists say. Now if you excuse me, I have to go to TGI Fridays…the nice one….to be mean to the wait staff.
The country is nearly destroyed and this is the type of shit that people get upset about. Bread and circuses.
I don’t even eat there so not mad, just another example of every restaurant becoming a sterile, generic copy of itself. Every chain restaurant and fast food joint has lost its personality and they’re all the same now
Ah, rage-o-hol. The solution to, and cause of, all our problems.
I mean I hated the new Cracker Barrel Logo. Legit made it look like a bank
Enragement
