While I agree, the old log doesn’t lend itself to modern advertising because there is so much fine detail in the person and the barrel. It doesn’t scale well, and they could have gone with keeping the original for the storefront signage and my left example for smaller uses.
I think the original logo is a lot more memorable than any of the other options you presented.
While I agree, the old log doesn’t lend itself to modern advertising because there is so much fine detail in the person and the barrel. It doesn’t scale well, and they could have gone with keeping the original for the storefront signage and my left example for smaller uses.