Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.
It’s where old people and conservatives eat. It’s very cosplay. You even exit through the gift shop. I’m amazed they don’t make their waitstaff wear pioneer uniforms or overalls and straw hats.
As the church-going boomers continue to die out, their revenues will continue to shrink.
Cracker Barrel’s CEO seems to be following the Ruby Tuesday playbook — modernizing/updating/genericizing put them out of business.
It’s where old people and conservatives eat. It’s very cosplay. You even exit through the gift shop. I’m amazed they don’t make their waitstaff wear pioneer uniforms or overalls and straw hats.
As the church-going boomers continue to die out, their revenues will continue to shrink.
Cracker Barrel’s CEO seems to be following the Ruby Tuesday playbook — modernizing/updating/genericizing put them out of business.