Bingo. Execs can’t just sit on their laurels and watch profit pour in, lest they be perceived as lazy fucks. To appear busy, they need their CVs to include “Initiated and oversaw a major successful rebranding campaign”. By which they mean paying a marketing firm 3 million dollars to move their logo most of the way toward being a colourful blob.
Useless middlemen trying to justify their positions?
Bingo. Execs can’t just sit on their laurels and watch profit pour in, lest they be perceived as lazy fucks. To appear busy, they need their CVs to include “Initiated and oversaw a major successful rebranding campaign”. By which they mean paying a marketing firm 3 million dollars to move their logo most of the way toward being a colourful blob.