This is my industry. What’s happening here is they’re selling through a past crop lot the importer couldn’t move so they offloaded it below cost. This happens a lot with organic centrals since they tend to store very poorly. I guarantee you that this is extremely phenolic. The roastery is roasting on Ambex YM-120, the cheapest and shittiest large commercial batch roaster available.
They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.
Black Rifle is an actual coffee roastery that does normal sourcing through importers with decent equipment. I’m sure it’s changed but before COVID they used a San Franciscan SF-75 as their main roaster, which is an actual quality machine. It’s just a company run by chuds that sources and blends bad coffee and pays like shit.
This is my industry. What’s happening here is they’re selling through a past crop lot the importer couldn’t move so they offloaded it below cost. This happens a lot with organic centrals since they tend to store very poorly. I guarantee you that this is extremely phenolic. The roastery is roasting on Ambex YM-120, the cheapest and shittiest large commercial batch roaster available.
Also there’s no such thing as GMO coffee (yet)
They can’t make money off of selling good coffee, cologne, shoes, etc. Everything has to be cheap because their real commodity is political animus. It doesn’t have the biggest markup, but there is value to capture if you’re big enough. The coffee is actually the value add, not the main attraction. Therefore it has to be dirt cheap. They can’t make money off selling decent coffee.
I assume Black Rifle Coffee is a similar deal
Black Rifle is an actual coffee roastery that does normal sourcing through importers with decent equipment. I’m sure it’s changed but before COVID they used a San Franciscan SF-75 as their main roaster, which is an actual quality machine. It’s just a company run by chuds that sources and blends bad coffee and pays like shit.