

Hilton was also kidnapped and shipped off to several “scared straight” torture camps by her family as a teenager..
She had some horrible shit done to her, and apprently vowed to make her own money separate from her family. The vapid, “that’s hot” party girl persona was her succeeding.
Shes come out hard against what happened to her and tries to help current victims. She managed to get legislation passed to help them, but also takes a more direct approach.
Pricing seems to be 10x cheaper than lithium per kWh.
The battery has no rare earth metal in it, just common iron, which dramatically reduces cost. The 100hr storage is also 10-20x what lithium is designed for. Downsides appear to be slow charge/discharge and size of the batteries.
It is most likely a hybrid “iron air for long term storage, lithium for spikes and fluctuations” grid battery makes the most sense. These combo setups wouls likely have drastivally better long term storage and pricing then the current norm of “just Lithium.”
There is more info about them in this article about another company in the space called Form energy.