Breaking News: Massive uptick in cyber attacks targeting “CEOs” of hit MMORPG “Eve Online” to steal virtual financial information, more at 10.

A permalink is for linking to something long term, as they are less vulnerable to link rot.

Sharing an article or video that your friend is going to want to view a few times in the short term is perfectly fine as a regular link/hyperlink.

OmniType are pretty solid, a small but strong inventory and have a good reputation. Definitely worth a look!