Lamborghini has doubled down on backing away from electric vehicles. A second executive now confirms the Lanzador will launch as a plug-in hybrid rather than an EV, and that the brand’s first fully electric car won’t arrive until after 2030.

The reason, according to the company, is that its customers “were not willing to buy an electric car” and that the “technology is not mature enough.”

Lamborghini moves the goalpost again

The Lanzador debuted as an all-electric 2+2 grand tourer concept at Monterey Car Week in 2023, positioned as Lamborghini’s fourth model line and its first EV. Three years later, almost nothing about that plan survives.

Stefano Cossalter, product director for the Urus and Lanzador, told What Car? that the production Lanzador will now use a plug-in hybrid powertrain instead, expected to be a version of the Urus’ 4.0-liter twin-turbo V8 PHEV setup. He said it likely won’t reach the market until the end of the decade.

This is the third time Lamborghini has walked back the Lanzador. We reported in July 2025 that the Lamborghini EV might not be electric at all after CEO Stephan Winkelmann cited a “flattening” EV acceptance curve, and the production version had already slipped from 2028 to 2029. In February, the company officially canceled the Lanzador EV, with Winkelmann calling full-EV development “an expensive hobby.”

‘You are completely missing the emotion’

What’s new is the framing. Where Winkelmann leaned on cost, Cossalter leaned on the product itself, and went further than the brand has before.

“There was little to no acceptance by our customers. There was no interest; they were not willing to buy an electric car,” Cossalter said. “We believe that, at the moment, the technology is not mature enough.”

He added that an EV can deliver “a lot of precision, a lot of power, a lot of torque,” but that “the car is really fast, but not emotional. You are completely missing the emotion.”

Cossalter also confirmed there are no plans for an electric Urus, and that the Urus will remain Lamborghini’s only SUV. Development of electric technology is continuing in the background, he said, including work on cell chemistry and software, but any fully electric Lamborghini “likely won’t arrive until after 2030.”

  • SaveTheTuaHawk@lemmy.ca
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    5 days ago

    Hilarious. I’m sure this has nothing to do with VAG owners restructuring and not willing to spend R&D, or the Ferrari Luce flop.

    Meanwhile in China…

    They actually built the Roadster.

      • ramble81@lemmy.zip
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        5 days ago

        Which is why I’m floored they’re not sharing power trains like they used to. Audi and Lambo were notorious for raiding the parts bin, and they have shared engines on multiple occasions

  • dillekant@slrpnk.net
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    5 days ago

    Guys come on, it’s unreasonable to expect a luxury car brand to be at the forefront of technology.

    • MrMakabar@slrpnk.net
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      5 days ago

      Lamborghini is owned by Volkswagen. Porsche is as well and they are able to produce some technically good BEVs. The issue is that big fat loud stupid engines are part of what makes Lamborghini special. So they need to somehow create an EV, which manages to do just that. Even worse Ferrari just failed its EV launch badly and they are seen as being more performance driven, which suits EVs.

      • dillekant@slrpnk.net
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        5 days ago

        Yeah, what you’re saying is true, but it’s not what they’re saying. Even by their own words, their goals are a bit silly.

  • Victor@lemmy.world
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    5 days ago

    Goddamn midlife crisis pathetic people who have to hear vroom vroom otherwise car not go fast.

    Bro I have a huge ass Volvo EV SUV that leaves these combustion engine sedans, known for their speed, in the dust off the acceleration on-ramp.

    And when there’s a speed limit increase they always trail behind and tail gate like they think they can pass me because I have an SUV. But when we pass the speed sign and they slide into the takeover lane, they can’t keep up with these electric motors. 😆 Suckers. It’s not even a sweat for my car, I just press the accelerator down and I’m already at the new limit lol. Basically don’t even feel the change in the cabin.

    But they have. to. pass.

    • gewindestift@feddit.org
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      4 days ago

      the funniest thing is how they then have to pass you as loud as possible and/or above the speed limit to save their ego… morons

      • Victor@lemmy.world
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        4 days ago

        I knoooow. Like we go from say 70 km/h up to 110 e.g. They’ll commit to the takeover immediately as the acceleration/takeover lane opens up, and they’ll have a slight headstart on the acceleration because they start (illegally) accelerating before me.

        But then I will still end up finishing my acceleration before them 😆 and they have to go up to like 125–135 in order to finish the pass before the acceleration lane disappears, but GOD FORBID they ever have to ABORT a takeover, oh hell no.

        And then they might even not keep the limit, because they don’t have cruise control and can’t keep a steady limit, so I end up passing them eventually anyway. Easily and quickly I might add. 😄

        Gosh I love these electric motors. They really made highway driving very easy IMO.

        • Pfeffy@lemmy.world
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          23 hours ago

          Why are people always trying to pass you, and why don’t you let them? You sound obnoxious as hell.

          • Victor@lemmy.world
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            23 hours ago

            lol

            Why are people always trying to pass you,

            Because many drivers are pieces of shit on the road who can’t keep the speed limit. I’m only driving the speed limit. 👍

            why don’t you let them? You sound obnoxious as hell.

            I’m not preventing them from passing me. I’m simply accelerating my vehicle within my right, when the limit increases to a higher value. They are just presuming I can’t accelerate quickly or keep the limit/go faster than the limit, so they presumptuously initiate a takeover and thus fail to execute it as quickly as they thought they could. But I don’t prevent them.

            That’s obnoxious? 🤷‍♂️

            • Pfeffy@lemmy.world
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              21 hours ago

              Yeah you sound super obnoxious. Sounds really like you’re just trolling people because you have some fantasy about being the police and enforcing speed limits.

              • Victor@lemmy.world
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                21 hours ago

                I’m obnoxious for driving the speed limit and accelerating up to the speed limit when it changes? 😆

                Fuck all that, bud. I got kids, I’m trying to be a role model for them by keeping the limit. And for their safety, above all else.

                If you think me caring about my kids is obnoxious, you can fuck right off, lmao.

                You sound like a speeding apologist. You sound super obnoxious.

                • Pfeffy@lemmy.world
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                  16 hours ago

                  Yes, that’s what I said. And your kids are going to be trolly hazards too thanks to your efforts.

                  You are a thousand times more dangerous than anybody speeding.

  • dismay3915@lemmy.world
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    5 days ago

    Lamborghini is a car brand focused on creating cars that perform and last in history.

    It’s not even my favorite brand, but it’s still legendary. They don’t want to make half assed shit like ferrari, just for profits.

    Kudos to them. They know their goals and limits. Nobody is even interested in seeing an EV Lamborghini.

    • Etnaphele@lemmy.world
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      5 days ago

      Oh yes, that VW MLB Urus - their most sold vehicle - is a real legend

      Spoiler

      ary full-assed shit

  • Iconoclast@feddit.uk
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    5 days ago

    Electric motor on a Lamborghini goes against the whole spirit of the company. I don’t get why anyone would spend that amount of money on a electric hypercar when you can get equivalent acceleration on a Tesla. It’s like Patek Philippe making a digital watch.

    • matlag@sh.itjust.works
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      5 days ago

      That’s the whole issue with supercar makers. But it immediately reminds me of that Dodge’s ads promoting its latest beast’s best performance on the market… on which they had to add small characters “among ICE cars only” or something like that.

      And Dodge’s take on the “EV muscle car” is a failure as the whole thing doesn’t make sense.

      Muscle cars are gone. Supercars are hitting limits and are going to struggle.

      What’s the point of a Lambo today except an attempt to show off money? EVs are faster. Period. There are luxury and sporty models.

      You may only sell them in the US or Canada, because you can’t get your chinese hyper-EV there… yet!