Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.
Epic recently showed how it was integrating AI into Unreal Engine 6.
Time Sweeney said:
“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.
Hmm… Do I side with Epic, famous for:
- Apple app store lawsuit because they didn’t get enough of the profit
- Google play lawsuit, ditto.
- Paying publishers to release games exclusively on Epic Games Store, pushing up prices to gamers.
- Many allegations by former allegations about toxic work culture, very long working hours, especially “crunch” times leading to burnout and mental health issues.
- Aggressive loot boxing and monetization of games specifically targetting children.
- Having to settle a lawsuit with the FTC for $275m to escape prosecution for breaching children’s privacy laws and forced to issue a further $245m in refunds to customers who were victims of “dark patterns” employed by Epic.
Or with Steam?
arent lootboxes a problem with valve too?
They effectively created the modern videogame lootbox, yes. However they haven’t been caught with their pants down specifically targeting children with them, unlike Epic.
Still, fuck valve for lootboxes
Timmy is just mad because his new game engine pressures devs to fill their games with AI slop, and Steam will force their developers to disclose it.
Sweeney’s not a fan of informed purchase practices. Good to know, Tim, I’ll make sure to not float any cash your way.
I’m not really surprised. That was clear when they started with the Epic Games Store without user reviews.
It’s wild that a CEO can just say this out loud without a mob of haters trying to kill their product.
oh nooo, I’m so scared of my game losing to the competition using AI tools that everyone fuckin hates. Whatever will I do to have value in the eyes of the customers?
What a nincompoop, an ignoramus! A real maroon!
can we have two weeks without a shit take from Tim Sweeney ?
Unlikely.
Its deeply irresponsible to humanity that Epic Games exists and I have to hear a CEO’s opinions
They see that AI badge lowers their profits so of course they are lobbying against such thing. Big corps are not your friends.
Bro is just salty cause he has to admit he likes using AI slop if he wants to publish on steam
Transparency sucks
– Every snakeoil salesman everVery “if we stopped testing for COVID there would be no cases” energy.
So, if a dev uses AI, they fail because of haters, but they also win because they’re more productive than devs that don’t?
Being strong and weak at the same time is always a fun rhetoric.
Also, afaik, Valve only asks for disclosure of generative AI for asset generation, not productivity tools like coding assistance.
yeah it sounds like the old immigrant taking your job but also cashing in welfare
not productivity tools like coding assistance
Given how Microsoft has really jammed AI code-assist down the throats of developers whether they want it or not, it would be kinda crazy if they did. The “contains AI” tag would be on virtually everything that touches Visual Studio, hollowing out its value as an indicator.
I think that is a valid point. That’s why Valve changed the initial policy. If I remember right, in the beginning it was “Ai” in general, without this distinction. But this is still not 100% clear (even if we assume the devs are not lying). In example is generating code with Visual Studio “generative Ai”?
Hey Tim grab deez nuts dickhead.
Tim should get in a small airplane
