Great, now can they repurpose the nameplate on this, and take the Lightning name back to its roots as a sport truck?
Ford killing the Lightning EV, just opened up a golden opportunity for themselves to take what is otherwise a kinda underground spec option, and promote it to an official trim package by repurposing the Lightning nameplate for that.
DOMONOSKE: No. And, you know, first of all, the Lightning will continue as a brand. It’s going to be an extended-range electric vehicle, an EREV. It’s a kind of plug-in hybrid. So you still have an electric motor that turns the wheels, but you also have a gas generator on board. So, you know, maybe your commute every day is all on battery. But if you want to tow a boat hundreds of miles without stopping, you fill up that gas tank and you can, right? And that was one of the big criticisms of the all-electric Lightning. It had very limited range if you were towing, which truck owners want to do or at least be able to do.
