Is it just a load of stores/shops immediately switching to generic xmas playlists after Halloween? To me that’s the only reason I could see there to being a sudden spike. This song is bound to be in most of them. But we’d also need to track other popular xmas tracks.

(I know there used to be significant music licensing issues about what music could be played in a store, to the public. Don’t know if there is some special Spotify business account now?)