I’m not asking about ads in general, but it might be part of the same behavior. I mean the trend of showing media/art like Finding Nemo and people immediately going over-your-head with the message and buying endangered fish.

Is this commodity fetishization, and if so, what are things an artist or creator can do to curb that? Is this something that is considered the responsibility of the creator?

Can anybody suggest readings or authors that shed light on this problem or possible solutions?

  • FunkyStuff [he/him]@hexbear.netEnglish
    15·
    1 month ago

    Isn’t there another part of commodity fetishism that pertains to how the relations of production from labor to commodities get inverted into relations in which commodities dominate the labor that produces them, so labor becomes subservient to commodities, as if they were little gods that ruled over workers?

    I always found that consumerism was related to that aspect of commodity fetishism.

    • sodium_nitride [she/her, any]@hexbear.netEnglish
      13·
      1 month ago

      We could call it consumer fetishism, the inverse of commodity fetishism. The consumer ascribes to commodity powers that the consumer themselves own. Examples

      1. The alcohol made me do it
      2. Eating steaks makes you manly
      3. The anime girl on this pack of chips forced me to buy it
      4. The robot looks so sad sad and small bean

      Consumer fetishism is more commonly called treatlerism.