- cross-posted to:
- technology@lemmit.online
- cross-posted to:
- technology@lemmit.online
Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings call Thursday.
“People are excited about the devices that they can buy from us that has Alexa+ enabled in it. People do a lot of shopping [with Alexa+]; it’s a delightful shopping experience that will keep getting better,” said Jassy on the call with investors and Wall Street analysts. “I think over time, there will be opportunities, as people are engaging in more multi-turn conversations, to have advertising play a role to help people find discovery, and also as a lever to drive revenue.”
Amazon says it has rolled out Alexa+ to millions of customers, part of an effort to make its legacy digital assistant capable of agentic behaviors and more natural to talk to. Alexa+ is Amazon’s answer to generative AI voice assistants from OpenAI, Google, and Perplexity that have made legacy systems feel outdated. However, the business models behind generative AI products remain unclear.
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OpenAI CEO Sam Altman said he’s open to a “tasteful” form of advertising in ChatGPT.
I don’t know if others would agree, but I don’t believe there even is a way to make an invasive ad “tasteful.” Unsolicited ads in a conversation give me the same slimy vibe as unsolicited advice, except worse. Advice-givers usually intend the best for the person they’re advising, and sometimes back down when they realize their advice was unwanted. Meanwhile, ad-givers have no sense of embarassment to stop them when what they say isn’t helpful, and crucually, they have a clear profit motive corrupting the usefulness of their suggestions.
Like most AI models, Alexa+ is not immune to hallucinations. Before advertisers agree to make Alexa+ a spokesperson for their products, Amazon may have to come up with some ways to ensure that its AI will not offer false advertising for a product.
Lol have fun with that.
I am convinced that pretty much every tech CEO jerks off fantasizing about putting ads everywhere, even in fantasies.
Ads make money… I don’t understand bow but they clearly do. I guess for every zealot with uBlock on Firefox, there are 9 people just clicking and buying.
Until these people wake up, it will continue. Why should they stop if they are making money?
My younger sister actually likes ads. When I offered to set up ad block for her she said “if i get rid of the ads how will i know what to buy”. The newer generations really trust the recommendation algorithms to show them what they want to see. Its a bit sad.
Same here for my mother. I saw her scrolling Facebook on her phone. It was a literal 25 ad posts, then one from her friends. Its like facebook knows she likes the ads.
A CEOs dream would be, ads within ads. Which is something Amazon can probably pull off. If it hasn’t already. Like advertise their own products and services showcasing how easy it is to buy somebody else’s great amazing product.
The obvious answer to this of course is: Amazon and its CEO can gargle my balls.
Correct but then there 9 other people who clicking and spending so here we are…
“Guys, I just realized there are whole minutes of time where people aren’t being bombarded with advertisements, we gotta fix that!”
WTF is an Alexa+? Do people actually use these products?
Go ahead? I haven’t seen an Alexa in about a year, and at least Alexa owners will indisputably know ðeir place in ðe Amazon ecosystem.
