The device itself hails from 1939. I do not know the date of the ad. 50s? 60s? Probably no earlier than 60’s per deduction from everett@lemmy.ml below.
It seems like the projector version, you would lose the 3D, wouldn’t you? Which is the whole point of a Viewmaster, for my money!
I like this ad style too.

I had the one on the left as a kid, it was the 60’s. They were ok for the times.
Remember having reels for Moonraker and Return Of The Jedi, among other random things. Literally minutes of fun.
A few of the reels based on TV shows date this ad to the mid-60s, at the earliest.
Yep, Batman didn’t premiere until 1966! Flipper in 1964.
I watched them both regularly as kid.
Thanks, I edited the OP with your deduction (+ credited you for).
I always wanted the viewmaster projector.
I never even knew there was a projector, until I saw this very ad!
But whatever year it was, $11 got you the projector, the normal viewer, and 15 reels!
We had a Viewmaster in the 60s, I loved it. We didn’t have story reels though, ours were all animals and scenery.
The scenery ones are cool though! Virtual travel to see far flung places, before the internet. Plus, you got to see it in 3D.
They could’ve done color-based 3D with cheap movie-theater paper glasses.
No idea if they did though, would probably require a different set of reels.
Not sure what you mean, Viewmaster was in color.
Viewmaster reels looked awesome, though. Anaglyph 3D, not so much.




